Sumitomo Rubber Industries has been rolling out the white-letter DUNLOP W01 since March 1 in response to growing dress-up demand for one-box vehicles. The tire is offered in three sizes, and pricing is open.
DUNLOP’s First White-Letter Tire for One-Box Vehicles
This is the first white-letter tire sold under the DUNLOP brand specifically for one-box vehicles. It was designed with the possibility of commercial use in mind, so the development goal was not appearance alone. According to the article, the W01 aims to balance steering stability and wet-road performance while also giving the vehicle a more stylish look.
By using white lettering for the brand name and sidewall design, the W01 is intended to dress up the feet of one-box vehicles used across a wide range of settings, from business use to private leisure use. In other words, the tire is meant to add style without stepping away from real daily practicality.
How It Was Developed
The article explains that the W01 uses a profile shape and tread-pattern design developed specifically for one-box vehicles. The tire’s internal structural design is intended to let the sidewall flex smoothly as a whole under heavy loads and while cornering, helping suppress wobble and improve steering stability.
Wet performance is another key theme. The tire uses continuous straight and zigzag grooves to support drainage, resist slipping, and maintain stable behavior on wet surfaces. In that respect, the W01 is positioned as more than a styling product. It is also meant to be a useful everyday tire for vehicles that often carry people or cargo.
Available Sizes
The launch sizes listed in the article are:
- 195/80R15 107/105N LT
- 215/65R16C 109/107N
- 215/60R17C 109/107N
The result is a tire that aims to combine a more fashionable look with the kind of load-carrying and wet-road performance one-box owners actually need.
